Anirban Mukhopadhyay (PhD, Columbia) is Professor of Marketing and Associate Dean of Undergraduate Studies at the School of Business and Management, Hong Kong University of Science and Technology. His research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions, and has been published in leading journals in Marketing, Psychology, Corporate Strategy, and Economics.

His current interests include food-related decision making, field experimentation related to behavioral economics, and interventions that increase subjective well-being.

Anirban is a past winner of the Early Career Award of the Society for Consumer Psychology, has co-chaired the Annual Winter Conference of the Society for Consumer Psychology, and was recognized as a Young Scholar by the Marketing Science Institute.

He is currently Co-Editor of the Journal of Consumer Psychology, and has served as Associate Editor at the Journal of Marketing Research, Area Editor at the Journal of Consumer Psychology, and on the editorial review boards of the Journal of Consumer Research and the International Journal of Research in Marketing.

He holds a PhD in Marketing from Columbia University, an MBA from the Indian Institute of Management, and a B.Sc. (Hons.) from St.Stephen’s College, Delhi, and was previously on the faculty of the University of Michigan in Ann Arbor.