Born in Shanghai, raised in London, a Hong Kong insider and now a true jet setter flying every week. Elle Lee is a Imperial College London honourable graduate who managed to adventured in various industries with great success even still in her twenties.

She was a part time fashion model and contributing writer in her teens. She was named as the most popular and most stylish Miss Hong Kong contestant in her year who left TVB rather quickly with a contract many desired. Soon, she joined a local PR agency which was later acquired by WPP plc and made a name for herself again by spearheading Social Media Week Hong Kong. Her style was featured and interviewed by local media such as SCMP, Sassy Girls, WSJ Asia.

As a prominent emerging force in digital marketing and social media, Elle marched into the private consultancy field in 2012 while starting her now 4 years old bilingual fashion/lifestyle website/blog:

Vlogging, TV appearances, anchoring and styling are some of what she does nowadays. Her work can be found from international publications such as Vogue to national TV programs which attract millions of audience. Her Instagram was named as the top 5 inspiring accounts in Asia by WGSN, and made it to with photos from Justin Bieber, Jenner Kendall, Kim Kardarshian. Currently she has around half a million followers and in the process of writing her first commissioned book for the mainland China market on affordable luxury goods and lifestyle.