This means updating regularly to keep up with the latest trends and seasons. Which category do you fall into? Speaking of which, if you’re constantly dealing with long wait times, an iPad POS system could be just the thing to speed things up. Make customers feel safe in your store. Here’s are some general guidelines to follow: Having a great-looking store is just the first step. We didn't always make it a sale. Increase sales with in-store pickup. Inventory-based retailers can also offer these services — and reap the rewards. 1. Image by Ellen Lindner © The Balance 2020. Since sales are everything to your business, you need to find out and implement only proven strategies to increase sales of your business. Connect with her on LinkedIn, Twitter, or Google+. Thanks to Pointy, Maxwell’s products are visible to shoppers in the area. 1. Offer promo menu. Stay … We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. What about the Independence Day or the holiday season? Which listing do you think gets more traffic: the one on the left, which contains detailed info, reviews, and lots of photos? Sales productivity is measured by the rate a rep increases revenue for a company. Start by keeping your store well-staffed, particularly during busy periods. Francesca Nicasio is Vend's Retail Expert and Content Strategist. Want to know how to increase your retail sales? They’re also seeing orders ramp up over time. Maximizing Sales in Retail Always Comes Back to the Brand. They simply have to be in the Christmas Elves’ system to be able to manage and redeem their rewards. “If brick and mortar stores want to maintain their relevance and boost sales, the should be customer-centric, interview people on the street about their products and shop using the 5 Whys technique. These include: It takes a bit of extra time, but doing this will make your listing more attractive and, as a result, drive more traffic to your location and website. KEA devotes tons of time and resources studying the cultures and habits of their target markets. Then educate him/her about the products. These programs incentivize customers to continue buying from your brand and accumulate reward points. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. Let’s dive in. Create a budget, know where every dime is being spent, keep an eye on cash flow, and control inventory. Here are 11 ideas you can try to boost your retail store’s sales. Start a Free Trial of Constant Contact for Retail… Here are 10 simple ways you and your staff can improve your retail sales slump or if you're just having a slow day. Sales can decline for various reasons, and finding the cause may be the trickiest part. Data Science in Retail: 4 Use Cases to Help You Increase Sales. If not, what can you do to always have your shoppers front and center? She's also the author of Retail Survival of the Fittest, a free eBook to help retailers … Mobile POS solutions enable you to untether the checkout process, so you can ring up sales from anywhere in the store (e.g. It doesn’t have to be too complicated. According to business owner Jacon McIntyre, this program has helped them with their customer service and retention. You need to have a clear idea of what’s selling, which products are making you money, and which ones are duds so you can make the right call when it comes ordering products, running promotions, and more. Ensure that your store shows up in online search results, Display your local inventory in Google Search and Maps, Hire and develop employees who can provide exceptional customer experiences, Recognize that retail success doesn’t just come down to just one thing, displaying your inventory in Google Search and Maps, We’ve said it before, and we’ll say it again, tracking the right metrics (i.e. Focus on the existing customers . Customers won’t have to track their loyalty through physical cards. “The retail floor team has 10 seconds to visually wow the shopping consumer,” shares, donating a portion of your sales to charity, being more ethical with how you source or manufacture products, supporting an initiative or community project, creating or participating in events that promote good causes. We built credibility with our local community, increased our sales and helped some babies in need all at the same time. 10 Simple Ways to Increase Retail Sales Create Your Own Holiday. Recognize that increasing sales requires a solid strategy and integrated approach. They will quickly find out the deeper needs, and what the should do to capture more customers.”, It’s also important to “understand your customers beyond how they engage with your business,” says Mark Bowen, a business development manager at ASD Bank. Now that you're aware of the metrics you need to track for improving your online sales, here are ten changes you make right away: 1. The easiest, most cost-effective thing you can do is social media. Matthew Hudson wrote about retail for The Balance Small Business, and has almost three decades of experience in the retail industry. Consider the case of Christmas Elves, a store that uses Vend’s native loyalty features. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Some of our most successful days were during the worst sales periods of the year. With over 3.5 billion searches occurring on Google each day, it’s no secret that people use Google to shop. But attracting new customers is not the only way to increase your sales. There’s no shortage of platforms on which you can communicate with your customers. The question is: are you? Successful retailers aren't any more talented or intelligent than you are -- They simply have learned to do things in a different way and make money in the process. Secondly, technology is key to increasing sales and revenue. Just when you may think it's time to cut back the marketing dollars, you should probably be advertising more. We hope, now you know what strategies would most fit to your project and how to implement them. Train your employees to be available and interruptible. As you can see, there are a lot of ways that you can increase sales with minimal effort. Feel free to jump straight to a section that’s relevant to you! Forecast demand – You can forecast demand by looking at historical data, current trends, and by factoring in a bit of your intuition. Now more than ever, consumers are turning to Google to find stores and products. Christmas Elves run an easy-to-understand loyalty program that lets customers earn Christmas dollars that they can use towards their next purchase. The best way to boost your retail marketing and traffic-generation efforts is to measure the performance of your campaigns. A winning product assortment will help you win more sales. This created a look as if there was something going on at our store and people would get curious and come check us out. Make it your business to give your customers what they want, and they will do business and buy from you. When a customer is treated with a smile, even when they are returning an item (for whatever reason) they feel valued, and it creates an emotional sense of loyalty,” says Dena Brenner, a solutions engineer at Balance Innovations. When creating your profile, add in as many details as possible. “Make them feel wonderful when they step into your stores. Make sure that you have a steady stream of activity online. The first and most important thing to know about advertising online with a small budget is to target narrowly. Use a unique promotional event to generate a buzz about your business. “Make sure that every member of your team wants to be there and are passionate about and know their products. British shoppers won’t even wait around that long. According to owner Michael Nagdimunov, adding the delivery service increased their revenue by 25%. By providing your information you agree to our privacy policy. Always have additional registers ready-to-go. Competition is especially fierce during these times, as everyone is competing for a smaller customer base with less disposable income. Increase sales with in-store pickup. The key is to share the areas of your why that would resonate with your target customer.”, She continues, “Training your staff so that they know and can articulate the “story”, and by having a well-designed mission statement hanging in a prominent location where customers can easily view & read it. Make the process swift and painless. Then again, change is sometimes exactly what you need to do to increase sales. text, email, social, all of the above) then utilize them to stay top of mind. These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. Long wait times will send guests packing and kill sales. Innovation, individualized service, and value-addition are essential to increasing grocery store sales in the face of stiff competition from organized retailers. “Treat each return like a sale. As far as appearances go, we’re willing to bet that the company on the left gets more business. Increase Grocery Store Sales This Summer Summer is the perfect time to implement special in-store promotions at your grocery store. This can be a very useful tool for identifying top performing cashiers or sales reps, and for tracking goals for each team member. Click-and-collect has been around for a while now, but COVID-19 has accelerated its adoption. Cultivate strong relationships with your suppliers and communicate with them often. Take a look at this example from a Target store in Cerritos, CA. During the pandemic, Maxwell’s Pointy page was getting so much traffic that Lisa linked it to her current store website. Take advantage of cross-merchandising strategies and impulse sale opportunities. 6 Sure Ways to Increase Sales 1. Always have extra products available for quick add on sales. 1. Taking advantage of seasonality is not a new concept in retailing. However, … We can see this in action in Maxwell’s of Chelmsford, a retailer in Massachusetts that sells lawn and garden supplies, animal feed, and pet food. As a holiday of shopping event is draws closer, set up big, obvious signs to remind customers to go shopping for the occasion. Understanding sales associates is the first step, but from there it's about providing the right tools and systems to support them. In order to explain this clearly we have prepared 7 points. Target is one example of a store that covers all of its channel when communicating COVID-19 updates. We know this is a tough time for retailers, so we hope you find these tips useful. Multiple studies have shown that today’s consumers are more inclined to shop at stores that are associated with a good cause. As, Train your staff to wow shoppers within the first few seconds. In the age of COVID-19, one of the best things you can do to drive traffic and sales is to instill confidence in your customers. These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. Another way to increase sales is to motivate the Sales team. Enhance your customer experience. That’s why you need to ensure that each person who’s going through the returns process has an amazing experience. What is more important is that you can potentially do it without paying. Nagdimunov says that over 12 months, they’ve seen orders increase from 100 per month to 600 monthly orders. Have an inventory management system with stock level alerts, accurate reporting, and effective product ordering features. Offer value-added services and products. So why wait for the big holidays? We compiled some of the best answers in this post, along with additional commentary, tips, and examples. As a sales rep (or manager), you prioritize sales productivity.It's a key factor in the success and overall health of a business. There are four core goals that your staff should be pursuing at the point of sale in order to increase your retail sales and boost profit: The Upsell Word of Mouth Email Receipts Repeat Customers Nurture Leads with Email Marketing. You can do this by setting up business listings on Google, Yelp, Facebook, and other platforms. Explain all that you’re doing to keep people safe in your location, then use multiple channels to get the word out. Nick Stagge, VP of marketing at ExpertVoice, does a great job in elaborating on this best practice. That kind of vulnerability makes their choice to shop with you personal. Ultimately, the right price is the price the customer is willing to pay for the product. “Sure, there are customers who take advantage, but you will build a loyal customer base who will continue to shop in your stores because they know they will be made to feel valued each time they walk in the door.”. There will be a section called ‘Your Sales’, which will show a progress bar of the user’s sales target. 7 Ways How Digital Marketing Increase Sales . Use social media to position yourself as the place to shop and buy. 1. to measure your progress, and track them closely. Case in point: IKEA. Offering this service will help drive in-store traffic and sales. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. In other words, don’t let seasons and events pass your store by. Goals focus your attention and energize your action. For example, in my shoe stores, we celebrated National Hamburger Day. Consider the example below. In this instance, improving your existing content marketing efforts can … Start your process of identifying your ideal … Hire More Sales Associates. Objective: Every company or business or start up etc will have certain objectives. That will cost you money. The product is meant to help people get ready faster by allowing them to put together their outfits the night before. With Twitter, you can: Build up a long-lasting relationship with your potential audience. Use the following 12 steps to improve your retail sales and you'll simplify your efforts, multiply profits, and increase … Francesca Nicasio is Vend's Retail Expert and Content Strategist. Why do so... 2. In Vend, for example, the Home screen shows the targets for the user currently signed in. More Ways to Increase Sales. So, if you’re currently not engaging in Corporate Social Responsibility (CSR), it’s high time to find a good cause to support. They’ll walk out after just six minutes.”, Barbara Thau, a contributing writer at Forbes.com, adds that in order to increase sales, brick-and-mortar stores must “banish the wait in line, once and for all.”. So, if you have a good and authentic story to tell, by all means, do it. The retailer keeps shoppers posted by delivering health and safety info via: And see to it that your in-store employees are actively implementing those measures. Given the data, it’s no surprise that retailers might struggle with increasing customer visits to their physical locations. If you want to boost sales and don’t know how, here are 9 awesome ways to do just that: 1. You can’t just take one tip and expect it to transform your business. Write down the activity goals (calls per day, proposals per month, referrals per call, etc.) These are spaces in the paper that are "holes" for the local newspaper. You simply create a branding ad that the newspaper can drop in at its discretion. when people are waiting in line or if someone just needs to get “in and out” quickly.). Data science is … In fact, it's the hard way of going about it. Sometimes just moving racks or a table outside was all it took. In fact, it’s been a strategic tactic for retailers since the beginning of the century. As Simon Webster, a sales executive at Oudoria puts it: We are heading into such an exciting time for independent retail. Demonstrate your product/service's value. Advertise More. When it comes to convincing a reluctant customer to make a purchase, flowery, glowing praise for your product or service is only going to get … If you’ve landed on this post, chances are you’re looking to increase sales in your store. Attracting new customers is a good thing. Tap into information about your existing customers. As Vikas Gupta of Global Cloud Xchange puts it, you can convert walk-ins into regular customers by using “any economic or free communication tools like SMS (A2P), Whatsapp, FB page to share your everyday specials” or simply keep in touch with your customers. This is the first word of advice any sales experts would give you. Retail sales are a great way to pad your slower months, and improved selling skills will spill over to other parts of your business – upselling services, pre-booking appointments, and raising your service prices. Jason says, “When we ring up a sale and the customer is in our system, we say ‘Oh okay, you have $23 in loyalty. “At peak times…we can add a new till instantly by switching on another iPad. Large retail chains with brick-and-mortar stores are closing up their shops at a rapid rate, and the continuing trend toward online shopping means that having a solid, user-friendly website where your customers can shop is vitally important. Right from the beginning we are saying one common line called “Digital Marketing Increase Sales”. This may seem like an obvious step, but as retail operators, we can become too involved in the little details of our business that we lose track of our financials. If you’re starting out, kick off your loyalty program efforts with a simple “dollars for purchases” format. Some of the biggest and most successful players in retail are obsessed with their customers. You’re passionate about what you do. Maxwell’s of Chelmsford has been using Pointy for two years, though they’ve gotten more value out of it when COVID-19 hit. These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. The products and services you provide should reflect your customers' needs and … Set results goals (sales per month, amount per sale, profit per sale, etc.) Boost sales … The simplest method of tracking performance is to establish sales goals for your team and for individual reps and then evaluate performance, either monthly or quarterly. Instead, you find prospects and lead them along a path that eventually ends with them choosing your product or service. 14 Sales Strategies to Increase Sales and Revenue 1) People Buy Benefits People don’t buy products, they buy the results that product will give. Your product price should be competitive, but still profitable. Increase your online sales through social media; Using social media is one of the great ways to increase sales in retail. Creating a loyalty program for customers that come back can give your sales a big boost. By reading these points carefully you can understand how Digital Marketing Increase Sales. With that said, let’s dive into the post. It’s not just the overall trend toward online shopping that makes this a solid strategy for increasing revenue, however. Often you have the inventory, the people and the opportunity to do this… but aren’t. Here are five strategies that retail businesses can use to boost profits with a POS system: Customer Loyalty Programs: Repeat customers mean a steady stream of cash. Heck, that’s 90% of retail help these days. One great way to do this is to use remnant advertising. To continue driving traffic and sales, you need to keep your visuals fresh. If you're looking to increase sales in retail, don't ignore the potential of opt-in offers – prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs. The last thing you want is for shoppers to call you out for now walking the talk. Sales performance is the measurement of sales activity against the goals outlined in your overall plan. We got a ton of traffic off of that ad. Having relevant signage can also help drive sales. Just practical, award-winning content sent straight to your inbox. These are just a few ideas you can use to increase sales in your retail business. To achieve this, retailers should invest in an electronic inventory control system, a central database, a point of sales system and an automated statistical forecasting system. Play videos for product education, customer entertainment and any other upsell or promotional tie-in. … In November, the National Retail Federation estimated that 2020 U.S. holiday spending would be up between 3.6 percent and 5.2 percent compared to 2019. An excellent way to do this is to use your point of sale system’s reporting capabilities to increase the visibility of your sales targets. But the fact that it’s so easy with Vend is such a blessing.”. They will be back.”, How can you be more customer-centric? “Customer-centricity” is one of those buzzwords that everyone throws around, but all it really means is truly understanding your customers, and making them the center of your ideas and initiatives. Communicate with your customers often, and ensure that your messages are on point. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Our hope is that you can take a handful of these pointers and make them work in your business. Consider newspaper ads, magazines, specialty publications and other forms of marketing. Create a holiday of your own. Ensure that your store shows up in … If you need more resources on increasing retail sales, have a look at the recommended articles below! Bells and whistles like tiers, points, and stars cab come later. How to Increase Your Retail Store’s Sales: 1. But, people love to celebrate. Stock-outs also send people straight to your competitors. I believe there are five key pillars to successful independent retail. The salesperson is vital to any initiative designed to move product from your stores. GMROI, sell-through, inventory turnover, product performance, and lost sales). Here ’ s relevant to you by looking at your cafe covers all of the biggest and most successful in... 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