Young Eun Huh is Assistant Professor of Marketing at School of Business and Management, Hong Kong University of Science and Technology. Her main research interest is psychological processes that influence consumers’ motivation to consume goods, especially in the domain of food consumption. Young’s research has been published in in top-tier academic journals, including Science, Psychological Science, Journal of Consumer Research, and Journal of Marketing Research, and reported by major news organizations, such as New York Times, NPR, ABC news, BBC, Wall Street Journal, and Time.

Young earned her PhD degree in Marketing from Carnegie Mellon University, a MBA degree from Seoul National University, and BA and BBA from Korea University. Young enjoys reading, watching movies, drinking coffee and spending time with her family and friends.